I Am Not a Number
Neuroscientists have found patterns in brain activity that correlate with single digit numbers. They can literally watch your mind count.Research into the physiology of how our noggins work has...
View ArticleDo Something, Get Something
Disney will give free admission to its parks to 1 million people who complete a day of volunteer work. It's an amazingly smart marketing tactic, and it has strategic implications that every business...
View ArticleIt Impacts the Brand
I had the opportunity to talk with WPP's MediaCom and some of its clients in NYC earlier this week at one of its "Fast Forward" events, and it was a really interesting conversation that changed my...
View ArticleYou Are What You Choose
Book Review: You Are What You Choose – The Habits of Mind that REALLY Determine How We Make Decisions, by Scott de Marchi and James T. HamiltonBased on the title and cover art, which shows a head...
View ArticleWhat Were They Thinking?
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch in 2010).It's...
View ArticlePowerPoint Makes Us Stupid
I read with a mixture of shock and smug satisfaction the recent New York Times story in which a Marine Corps general said “PowerPoint makes us stupid.” It turns out the popular presentation format has...
View ArticleEnchanting Guy Kawasaki
I never tire of hearing Guy Kawasaki speak, so his recent address at the NRF’s INNOVATE 2011 Conference was a delight to attend.read more
View ArticleLicense to Misbehave
In Dietary Decoys, we saw that adding salads to a restaurant menu actually increased sales of french fries. Research in Taiwan exposes an equally odd fact: if we take a nutritional supplement like a...
View ArticleRSS Incognito by David Eagleman
Book Review: Incognito: The Secret Lives of the Brain by David EaglemanIncognito is a look inside our heads: Eagleman, a neuroscientist at Baylor College of Medicine, looks at various aspects of how...
View ArticleInteractions Design Will Enable New Social and Cultural Behavior. How Do You...
Back from London and a very productive week. Many are still sadden by the loss of Steve Jobs. I quote Ginsberg: "I saw the best minds of my generation... angelheaded hipster raging or the ancient...
View ArticleContent Isn't Branding (continued)
“I hope your clients don’t read Ad Age,” quipped a comment at the end of my latest essay in which I said Chrysler’s “Halftime in America” movie was a great piece of entertainment, but that brands need...
View ArticleWhat Does It Take To Be a Leader and for Leadership To Show Up? (Part II –...
Leadership matters. Whilst there are many ways of grappling with leadership, I value the ontological lens and in particular the ontological model of leadership that has been developed and is being...
View ArticleThings that happen when you start acting rational
Written by: LaszloKovariYes, yes: we are irrational: we know this, but hey: this is life.There is ALWAYS A VERY GOOD REASON behind 200 pairs of shoes in the wardrobe, behind hiring 53 highly compliant...
View ArticleDrunk Tank Pink by Adam Alter
In Drunk Tank Pink, Author Adam Alter uses his own research and that of others to show how we are all influenced by factors we aren’t aware of or don’t acknowledge as important.read more
View ArticleThe Butterfly Effect
Is the Butterfly Effect the antidote to the Broken Windows Theory?Last week, I wrote about the Broken Windows Theory; in effect, it means that an environment that is not maintained (hence, filled with...
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